The 50 Most-Cited Websites in Perplexity (June 2026)

Perplexity built its whole reputation on citing its sources, so the sites it leans on tell you a lot about how it answers.

Unlike a general chatbot, Perplexity is an answer engine first: it was designed to respond to questions with linked references up front. That model has found a real audience, with the company reporting hundreds of millions of queries a month and tens of millions of active users worldwide. It’s also unusually candid about sourcing, which makes its citation mix especially revealing.

To map it, we tracked every domain Perplexity cited across a broad set of US queries, then ranked them by mention share — each domain’s slice of all the citations the top sources collectively earn. The leader is www.youtube.com, capturing 32.4% of citations — the most concentrated top source of any assistant we looked at.

1	www.youtube.com	32.4%	–	1,797,279	99
2	www.youtube.com	16.6%	–	797,846	95
3	en.wikipedia.org	8.2%	–	129,855	97
4	www.alibaba.com	5.1%	–	168,205	92
5	www.oreateai.com	2.9%	–	100,372	72
6	www.etsy.com	1.8%	–	105,136	94
7	www.target.com	1.6%	–	64,426	91
8	www.linkedin.com	1.4%	▲ 3	50,254	99
9	www.edmunds.com	1.3%	–	44,031	86
10	www.walmart.com	1.3%	▼ 2	51,797	92
11	www.healthline.com	1.3%	▼ 1	10,441	92
12	www.facebook.com	1.2%	▲ 2	55,385	100
13	www.kbb.com	1.1%	–	30,180	89
14	www.businessinsider.com	1.0%	▲ 2	15,724	92
15	www.bestbuy.com	0.9%	▲ 2	37,931	89
16	www.yelp.com	0.9%	▼ 4	32,798	94
17	carinterior.alibaba.com	0.8%	▲ 4	21,912	92
18	www.goodhousekeeping.com	0.8%	▲ 7	7,273	90
19	www.caranddriver.com	0.8%	–	9,108	86
20	www.forbes.com	0.8%	▼ 5	10,380	94
21	www.nerdwallet.com	0.8%	▼ 1	8,988	90
22	www.consumerreports.org	0.8%	▲ 2	11,265	90
23	www.trustpilot.com	0.8%	–	20,732	94
24	www.techradar.com	0.8%	▲ 3	10,587	91
25	www.wikiwand.com	0.7%	▲ 12	17,072	85
26	www.webmd.com	0.7%	▼ 4	8,003	92
27	www.cars.com	0.7%	▼ 9	27,099	86
28	www.imdb.com	0.7%	▼ 2	34,390	94
29	www.cnet.com	0.7%	▼ 1	9,901	91
30	www.merriam-webster.com	0.6%	–	18,315	91
31	www.pcmag.com	0.6%	▲ 4	6,120	91
32	www.cargurus.com	0.6%	–	18,238	78
33	dictionary.cambridge.org	0.6%	▲ 1	18,592	92
34	www.britannica.com	0.6%	▼ 1	12,104	92
35	www.accio.com	0.6%	▼ 6	19,114	75
36	www.tomsguide.com	0.6%	▲ 5	8,595	87
37	www.angi.com	0.6%	▼ 1	6,572	90
38	www.bbb.org	0.6%	▼ 7	22,451	93
39	www.bankrate.com	0.5%	▲ 3	4,167	90
40	www.answers.com	0.5%	▼ 1	16,136	82
41	www.definitions.net	0.5%	NEW	14,897	73
42	www.medicalnewstoday.com	0.5%	▲ 3	5,098	91
43	www.lemon8-app.com	0.5%	▲ 5	16,483	80
44	www.scribd.com	0.5%	NEW	17,052	91
45	www.cosmopolitan.com	0.5%	NEW	6,022	89
46	www.tripadvisor.ca	0.5%	NEW	17,010	87
47	www.tastingtable.com	0.5%	▲ 3	9,317	82
48	en.wiktionary.org	0.5%	NEW	14,343	91
49	www.lowes.com	0.5%	–	15,681	88
50	www.nytimes.com	0.5%	▼ 7	2,981	94

The numbers come from Ahrefs’ Brand Radar, which tracks the responses AI platforms give to a large, search-backed set of real user queries. For this article, we looked at every domain Perplexity cited across over 3.1 million US queries spanning all topics, then counted how often each domain appeared as a source.

For each website we report:

• Mention share — a domain’s citations as a percentage of the summed citations of the top 50 most-cited sources. It shows how much of Perplexity’s “source attention” each website captures.
• vs last month — how the domain’s rank has moved since the previous monthly snapshot (▲ climbed, ▼ fell, or NEW if it wasn’t in last month’s top 50).
• Pages cited — the number of distinct pages on the domain that Perplexity cited, a measure of how broadly the site is referenced rather than how often.
• DR (Domain Rating) — Ahrefs’ 0–100 measure of a website’s backlink-profile strength, included for context on each source’s overall authority.

This article is generated and automatically kept up to date every month by Agent A, our AI agent. Each month it pulls the latest Brand Radar data, recalculates mention share and rank movement, and refreshes the chart and table above — so the figures always reflect the most recent snapshot.

To track your brand’s presence in Perplexity, you’ll need to use Ahrefs’ Brand Radar.

Measure your brand’s visibility in Perplexity, see the specific queries where your brand gets mentioned (and the ones where it doesn’t), the pages that mention your brand, and then compare every metric with your closest competitors: