Looksmaxxing Influencer 'Hullo' Faced With Troubling Allegations, Inspiring The Dark '$25 Max' Memes

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About

Hullo $25 Max and the Hullo CP Allegations refers to memes and discourse about looksmaxxing influencer Hullo, aka Mason Hull, allegedly buying CSAM content and asking the seller if they had any packages of CSAM for "$25 max." The allegations were purportedly made by Hullo's ex-girlfriend, who goes by @via040301, aka Via, on TikTok, who shared screenshots of alleged DMs between Hullo and the seller in early May 2026.

The allegations inspired discourse online, including reactions from other looksmaxxers, some of whom believed the allegations were false and the screenshots were fabricated. Hullo also denied the allegations. The allegations also inspired memes about Hullo's request for a "$25 max" CSAM package.

Background

On May 2nd, 2026, TikToker @via040301, purportedly the ex-girlfriend of looksmaxxing influencer Hullo, aka Mason Hull, posted a collection of screenshots to her Story claiming that she broke up with Hullo because he was buying CSAM from about "three different people." One screenshot shows what is allegedly a conversation between Hullo and one of the sellers, where he asks if the seller has "cp 25$ max," then asks if he can pay with PayPal or Venmo.

Screenshots that allegedly show Hullo buying CSAM material over DM. He asks for something that costs "$25 max."

Other screenshots allegedly show Hullo speaking with his ex-girlfriend about the purchases, with the texter alleged to be Hullo not denying the allegations but insisting he's not interested in children. These screenshots are unverified.

Screenshots allegedly showing conversations between Hullo and his ex. They are talking about him allegedly buying CSAM.

Developments

Hullo's Response

After Via shared the screenshots, Hullo made a post on his Story responding to the allegations. In his post he writes that there are two sides to every story, that this is "misled information," and that he will be releasing a video about it.

A Story posted by Hullo in response to the allegations against him. He says there are two sides to every story and calls it "misled information."

Via's Response to Hullo

On May 2nd, 2026, after Hullo's response and denial, Via posted a video on TikTok where she shares a video of her allegedly on a call with Hullo. During the brief call, Hullo insists he felt guilty after buying it once and she pushes back, saying he bought "so much." The video gained over 471,000 views in two days.

@via040301 @hullo keep posting freak you can’t save this #hullo ♬ original sound – via040301

Online Reactions

The allegations inspired many reactions online. Some made fun of Hullo and criticized him for the allegations, while others defended him and believed the DMs were falsified.

On May 2nd, 2026, TikToker @masonltn posted a video reacting to the allegations, writing that Hullo "ruined his career," garnering over 1.7 million views in two days.

@masonltn “$25 max”. #09 #model #hullo ♬ original sound – Diego

That day, X user @knowncapo posted a clip of looksmaxxer Clavicular responding to the allegations, but not giving a solid answer as to whether or not he believes them, garnering over 2,100 likes in two days.

Clavicular reacts to looksmaxxer Hullo getting exposed for buying Cheese Pizza for $25 👀 pic.twitter.com/0pKZYKpMWc

— Capo 𓆗 (@knowncapo) May 2, 2026

$25 Max Memes

As the allegations spread, people began posting memes and reactions based on the premise of Hullo asking for $25 max for CSAM.

For example, on May 2nd, 2026, TikToker @nosmas169 posted a meme edit connecting Hullo to a scene of Lindsay Lohan from Georgia Rule, garnering over 500,000 views in two days.

@nosmas169 Hullo 25 dollar😭😂 #mog #bp #lookmaxxing #hullo #25dollar @hullo ♬ original sound – Nosmas

On May 3rd, TikToker @deya.ayo posted a meme comparing Epstein to Hullo, claiming that Epstein paid millions for CSAM while Hullo paid $25 max, garnering over 566,000 views in a day.

@deya.ayo “25 Max” #hullo #hullofiles #fyp #bp #clavicular ♬ original sound – Edrian_yay

That day, Hullo posted a version of the meme to his own TikTok account, placing the equation "5×5" above his own head while posing, garnering over 3.3 million views in a day.

@masonhulll Strange how she is so devoted to spread this drastically to everyone in this space by commenting, reposting, and texting other creators to be on par to her claims. Its concerning to me how many people believe anything they see online. Cannot wait for the truth to be revealed my side coming out in the next day. #f#fypf#foryouv#viralx#xyzbca2#25 ♬ original sound – ben