Korean Brand Under Fire For Using AI On BLACKPINK’s Photos Without Permission

They used an iconic photo.

A Korean brand is facing backlash after netizens accused it of using AI-generated edits of BLACKPINK members’ photos for marketing without permission.

According to online posts spreading across Korean communities, brand Yunse allegedly took BLACKPINK’s viral Met Gala selfie photos and ran them through AI editing tools before reposting them for promotional content. The girls took a mirror selfie at the event.

Yunse ran it through AI, changing the girls’ outfits and slapping on the brand’s name.

The image was used as an invitation advertisement to their brand event.

The controversy quickly gained traction after netizens criticized the company for allegedly using the members’ photo commercially without authorization.

Yunse라는 브랜드에서 블핑 멧갈라 셀카로 ai 돌려서 마케팅하네ㅋㅋ 장난하나
팔로워도 3.7만이나 되면서 뭐하세요https://t.co/GGhaLak1uR pic.twitter.com/yM7stp2nGr

— 젠 (@jendeukkie8) May 28, 2026

Yunse is using AI on BLACKPINK’s Met Gala selfies for marketingㅋㅋ Are they serious? They even have 37K followers, what are they doing?

jendeukkie8

Many fans expressed discomfort not only over the use of AI edits, but also over the fact that the images appeared connected to advertising and branding purposes.

고소 당해봐야 정신차리지 다들 인스타 가서 신고 좀요 https://t.co/UPlWZDCyN9

— EN🥟 (@EN33364634) May 28, 2026

They’ll only get it together if they get sued. Everyone should go report their IG.

EN33364634

Others also criticized the growing trend of brands using AI-generated celebrity content without clear consent or disclosure. The issue has since spread across social media, with some fans calling for the posts to be deleted and for legal action to be taken.

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