Insider Reveals An Iconic NewJeans Collaboration Got Shelved, Fans Outraged

They could have been iconic.

While the future of NewJeans continues to worry fans, a new revelation has left many heartbroken over the group’s lost career opportunities.

NewJeans

Recently, a set designer named Gary Card made a post on Instagram revealing that he had created a detailed set for NewJeans’ brand collaboration with none other than Calvin Klein!

Though Card refused to name the group directly in the caption, the set itself made it obvious. The key elements included a giant-sized blue bunny, the official NewJeans mascot, and a huge installation of the name “NewJeans.”

Unused CK bunny, made for a famous girl group that I dare not mention here. I loved this set at the time. So sad it never got used. Hopefully, enough time has passed that I can post without getting into trouble.

— The caption

This revelation has drawn huge backlash against HYBE and ADOR, as many saw them as responsible for NewJeans missing out on such huge opportunities. However, some also felt that Min Hee Jin and some of the members were also to blame.

| Instiz

• “Ugh…What a shame.”
• “Huh? Why is this HYBE’s fault? HYBE, Min Hee Jin, and Danielle’s parents, all three of them slaughtered the golden goose.”

| Instiz

• “HYBE was the one who acted so out of line first.”
• “Aw, this is so cute.”
• “The comments here are bizarre. It’s true that Min won her trial, but didn’t NewJeans lose their injunction case and end up going back to HYBE? Those two legal proceedings are completely separate—what are people even talking about?”

Their wasted potential will truly haunt the industry forever https://t.co/jKNqWcwKOh

— ari 𝜗ৎ (@fevercries) April 15, 2026

We literally could’ve had it all, Bang Si-huyk deserves to violently d*e, idgaf https://t.co/boRg0FWMg8

— e. 🍋 (@nerolibaby) April 15, 2026

the fact this was just one of the cancelled gigs that they supposed to have, it's really an endless eternal what if with newjeans… so much wasted opportunity https://t.co/NciiG7tcp9

— jillhanni truther (@meowbonjie) April 15, 2026