'I got involved with that': Ryan Coogler's love of the Coca-Cola Freestyle machine hits home for all movie theater lovers

Coogler knows the power of movie theaters, and he's not afraid to embrace it. Later on the podcast, he expounds "I love how it's just you in there with a bunch of different types of people... that feeling of giving yourself over to something that you don't have to control, that is a really nice feeling." It's important to have champions like him who not only understand the magic of the theatergoing experience, but hold some amount of sway in an industry that threatens to erase them. Now what's left to learn: what soda combination pairs best with twin brothers fighting off vampires in a 1920s juke joint?