NJZ (NewJeans) Danielle’s Sister Olivia Marsh “Shading” ILLIT In New Update Sparks Harsh Criticism

Recently, the damages lawsuit BELIFT LAB is pursuing against former ADOR CEO Min Hee Jin has resurfaced the supposed conflict between NJZ (NewJeans) and ILLIT.

ILLIT | BELIFT LAB

NJZ | ADOR

Claims that ILLIT were the group that NJZ’s Hanni accused of participating in workplace bullying were only intensified by the accusations of plagiarism made. Min Hee Jin claimed that the company plagiarized NJZ when developing ILLIT’s concept, sparking hate against ILLIT.

BELIFT LAB Reveals Why Min Hee Jin Chose ILLIT As The Scapegoat For Her “Grand Plan”

Recently, the social media activity of Danielle’s sister, Olivia Marsh, has raised eyebrows.

NJZ’s Danielle (left) and Olivia Marsh (right) | @livvy__marsh/Instagram

In late November, ILLIT released their track “Not Cute Anymore.” The song has become a viral hit, as a TikTok challenge using the track has taken off, even being done by international celebrities like NBA Champion Shaquille O’Neal.

Replying to @Deanna here’s the result, but the behind the scenes is better lol

♬ NOT CUTE ANYMORE (Sped up) – ILLIT

On her YouTube account, Olivia Marsh participated in the trend, but used her own song “First December With You” instead of the ILLIT track.

The usage of the trend with out the song has sparked criticism, accusing the Marsh of “shading” ILLIT along with other insults.

Other have pointed out that some groups have done the trend without including the music, meaning it was not targeted against ILLIT. Additionally, some felt she was just promoting her own song, since Christmas is so near.

Glits trying to find shit to be mad over in the qrts, other groups and idols have done this trend without that fucking not cute anymore song.

What an embarrassment of a fandom https://t.co/QTMIgsspdT pic.twitter.com/bMTlkWlZTH

— 𝒥𝓈. ♡ (@JasmeenAlana) December 23, 2025

looking for a reason to hate https://t.co/Ez6euhuVYU pic.twitter.com/qidM2NMKzt

— SCAMANDER (@Davidlipa14) December 23, 2025

They’re going after her for…promoting her own song when Christmas is literally tmrw?? https://t.co/wMAk2qRv1S

— ᓚᘏᗢ (@sakowinie) December 23, 2025