Meta’s Latest Update May Be a Death Blow to the Instagram Meme Page after Scores of Accounts Get ‘Duplicated Content’ Warnings

5 months ago 23

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Instagram Duplicated Content Shadowban Wave refers to discourse surrounding a number of Instagram meme pages getting their posts flagged for being "duplicated content" on November 7th, 2025. Instagram users who post non-OC memes received a notification from Meta that warned, "Content you recently shared may not be original to you," alongside a list of recent posts that violated the "duplicated content" rule. Several meme pages raised alarm and expressed their concerns about their reach being limited for reposting memes. Some Instagram users theorised that the rule may have been enforced widely on November 7th as a means of curtailing Charlie Kirk AI Faceswap meme trend.

Origin

On November 7th, 2025, several Instagram pages, and meme pages in particular, posted about receiving a "duplicate content" warning from Meta that urged them to delete unoriginal content they had posted. According to the notification, failure to delete the flagged posts would result in a shadowban where the account's reach is curtailed, and the account is stopped from being shown to non-followers on the Explore page.

Instagram page @still_on_a_downward_spiral posted a series of stories about their content being flagged, writing, "Instagram declaring war on shitposting pages now would be a good time to follow my my backup lol @on_a_downward_spiral3." Another story showed the content flags they received despite deleting 200 posts. A third story called the November 7th, 2025, the "Great Depression of Meme Pages."

still_on_a_downward spiral 23h instagram declaring war on shitposting pages now might be a good time to follow my backup lol Gon_a_downward spiral3 ☑

still_on_a_downward_spiral 20h What this means Х Because you shared duplicated content or content you don't own the rights to, your account can't be recommended to people who don't follow you. Content causing this #Exactly 18 minutes ago instagram declaring war on shitposting pages now might be a good time to follow my backup lol Gon a downward spiral3 38 minutes ago i just deleted 200 posts but it still says i'm violating 10 Tous ayu Your account can't be shown 10 noe-followers 11 hours ago left4rat See additional options

still lonaa idownward spiral 21h From Create Mode > November 7th 2025 was the Great Depression of meme pages..... ☑

Spread

Other meme pages shared the violations their accounts had been served on November 7th, 2025, as seen in a post by Instagram page @crisis.acting that read, "Every slide on the last collection was reported… the crisis.acting project might be over soon if meta keeps this going."

Instagram user @dankdumplingdude posted screenshots of the "duplicate content" and shadowban warnings they had received from Meta.

Also on November 7th, Instagram user @dankdumplingdude posted screenshots of the "duplicate content" and shadowban warnings they had received from Meta.

Some internet users theorized that the violations may be related to the Charlie Kirk AI Faceswap meme trend, with Instagram user @deepintelligenthiphop writing, "I'm just gonna say IDGAF, the content flag wave was because some individuals with pull want Instagram to kill the Charlie Kirk AI meme. They flagged duplicate and original content from the past week to be discreet. The wave targeted underground / meme related accounts where the trend originated from."