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4 months ago
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About
Hard Choice For A Lot Of You is an exploitable meme format showing a man with a briefcase standing in front of a street sign between two forked paths using the phrasal template, "Hard choice for alot of you X," with "X" referring to a specific fandom and something controversial that they enjoy. The meme is based on a stock image and first appeared on Reddit as early as September 2018, continuing to inspire memes over the following years as it became a recaption format in which people altered the subject matter.
Origin
On October 16th, 2011, a stock image of a man in a suit holding a briefcase and looking at a blank street sign between a forked road was uploaded to Shutterstock.
On September 29th, 2018, Redditor yoder20 posted a League of Legends meme based on the image to the /r/nasusmains subreddit in which the sign reads, "hard choice for alot of you Nasus players," the left road labeled, "Winning the game," the right labeled, "TP'ing [teleporting] back top to farm," garnering about 100 upvotes in seven years. It is unclear if this is the original version of the meme.
Spread
On July 24th, 2021, Redditor poopdocterlol posted a version of the meme to the /r/araragi Monogatari subreddit, garnering over 2,300 upvotes in three years.
On February 5th, 2022, Redditor afkgh6437 posted a version of the meme about Pokemon to the /r/196 subreddit about choosing between 10-year-old girls and animals, gaining over 5,700 upvotes in three years.
On February 4th, 2023, X user @HANCOCK_LOL posted a version of the meme about Jax from League of Legends mains, garnering over 2,500 likes in two years.
On December 12th, Instagram user shizzy.biscuits reposted the Pokemon meme, gaining over 8,000 likes in two years.
On November 5th, 2024, X user @NatyYkrm posted a version of the meme about Touhou that gained over 3,300 likes in a year.
On December 18th, 2025, the Pokemon version of the meme was reposted to the /r/ExplainTheJoke subreddit, garnering over 160 upvotes in a day.
Various Examples
Template
English (US) ·